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		<title>Celebrities Go Green &#8211; The New Black In Hollywood</title>
		<link>http://www.greenwindsofchange.com/celebrities-go-green-the-new-black-in-hollywood/271/</link>
		<comments>http://www.greenwindsofchange.com/celebrities-go-green-the-new-black-in-hollywood/271/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 19:45:11 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
		<category><![CDATA[celebrities go green]]></category>
		<category><![CDATA[Environmental Media Association]]></category>
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		<guid isPermaLink="false">http://www.greenwindsofchange.com/?p=271</guid>
		<description><![CDATA[<p>If you were to hear that the likes of Leonardo Dicaprio, George Clooney, Brad<br />
Pitt, Matt Damon, Edward Norton, Sheryl Crow and Selma Hayek were all rubbing<br />
shoulders at a star studded event you could easily be forgiven for mistaking it<br />
for some A-List, red carpet movie premiere rather than a summit for the protec-<br />
tion of the environment.  Right now the color of Hollywood is green in fact it’s<br />
the new black.  Hollywood has made green sexy and appealing for the rest of us<br />
and have drawn more attention to the environmental cause than ever before.</p>
<p><a href="http://www.greenwindsofchange.com/celebrities-go-green-the-new-black-in-hollywood/271/" class="more-link">More on Celebrities Go Green &#8211; The New Black In Hollywood</a></p>
<p>Tags: biodiesel, environmental awareness, energy footprint</p>


]]></description>
			<content:encoded><![CDATA[<p>If you were to hear that the likes of Leonardo Dicaprio, George Clooney, Brad<br />
Pitt, Matt Damon, Edward Norton, Sheryl Crow and Selma Hayek were all rubbing<br />
shoulders at a star studded event you could easily be forgiven for mistaking it<br />
for some A-List, red carpet movie premiere rather than a summit for the protec-<br />
tion of the environment.  Right now the color of Hollywood is green in fact it’s<br />
the new black.  Hollywood has made green sexy and appealing for the rest of us<br />
and have drawn more attention to the environmental cause than ever before.</p>
<p>Nowadays celebrities are lending their names and their support in the global<br />
message for environmentalism. Leonardo Dicaprio, who spearheaded the film that<br />
raised awareness of environmental issues, “The 11th Hour” has been a committed<br />
activist for years and walks his talk by living green every day.  Leonardo’s<br />
home runs on solar energy and he drives a Toyota Prius which is the new hybrid<br />
car of the 21st century, emitting 90% less green house gases than its gasoline<br />
powered rival.  Leonardo believes that we now have the technology to produce<br />
more inexpensive, environmentally friendly, energy efficient cars.</p>
<p>Brad Pitt brought New Orleans under the microscope with his “Make It Right”<br />
project in a bid to build cleaner, greener more energy efficient “eco-homes”<br />
from sustainable materials for Hurricane Katrina survivors.  His goal was to<br />
build 150 homes and pledged to match up to $5 million dollars in donations of<br />
his own money.  The project was born out of frustration at the lack of effort<br />
from the government to rebuild New Orleans.</p>
<p>Sheryl Crow is another activist passionate about the environment and does her<br />
part by visiting colleges around the country spreading her message about the<br />
consequences of global warming.  She also encouraged youths to rally at Capitol<br />
Hill to influence the change of laws and policy governing the environment.</p>
<p>She lives what she preaches by using only the cold water cycle for washing her<br />
clothes, she drives a hybrid and proudly sports solar panels as a permanent<br />
fixture of her home. Sheryl is the prime example of how celebrity can be used as<br />
an influence for the better and how it can help unite society in a common goal<br />
for the positive.</p>
<p>The Hulk’s Edward Norton wanted to make the hulk more “green” than ever before<br />
by reducing the productions carbon footprint, setting the tone from the very<br />
beginning starting with the first production meeting which included an environ-<br />
mental consultant to help keep their green vision tightly within focus.</p>
<p>They reduced the amount of plastic bottles and utensils used on the set which<br />
markedly reduced the amount of throwaway garbage.A green perspective was used<br />
with regards to set construction, resource management and conservation, recycling<br />
and energy usage making “The Hulk” the first ever film to feature the Green Seal<br />
of the Environmental Media Association in its closing film credits.  The goal of<br />
the film industry is to proudly sport more Green Seal logos in more films for<br />
the future.</p>
<p>Not only are celebrities pushing the green message but the film studios that<br />
back them are also supporting the cause in an effort to create more environment-<br />
ally friendly productions.</p>
<p>Tom Shadyac's film "Evan Almighty" took green thinking to a whole new level by<br />
donating around 2,000 trees to the Conservation Fund to offset any greenhouse<br />
gases emitted during its production.  The tons of wood used for the elaborate<br />
sets were also dismantled and donated to anyone that needed them, reducing the<br />
amount of wastage that usually ends up in landfills with a production of this<br />
scale.</p>
<p>Fox Studios “24” made a pledge to introduce both solar and wind energy for<br />
providing power to their productions where all materials would be recycled and<br />
reused.</p>
<p>Film sets used on the film “The Matrix” were re-used in the construction of<br />
homes in Mexico.  Nonprofit organization “ReUse People Of America” believe that<br />
it costs less to reuse materials than it does to demolish them, an encouraging<br />
incentive to reuse and recycle.</p>
<p>You’ll find celebrities driving their Hybrid Prius cars, opting for green<br />
cleaning products and recyclable cloth bags with the “Apple” brand of computer<br />
being at the top of the list for its sustainability through its recyclable parts.</p>
<p>So as you can see, celebrities are more than just pretty faces and can lend<br />
their status to good causes to give our planet a voice.
<p>Tags: biodiesel, environmental awareness, energy footprint</p>


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